Atlanta, GA – On March 11, 2011, The Packaging and Label Gravure Association Global awarded Printpack first place in the Flexible Packaging, Film/Film Lamination Process category for the Wonka Wondrously Whirled Waterfall Bar.

From its use of type in the design, to the soft vignettes, to the film chosen, the Wonka Wondrously Whirled Waterfall bar is a standout.  Lavenders and purples with gold accenting and holographic film create a package that is not only eye-catching, but truly unique on the store shelves.  Complex fonts, swirling type, spangly stars and big-top circus stripes, all difficult to print in register, also contribute to the sense of “fun”, for which Willy Wonka items are known.  This item is printed in 9 colors with coldseal and laminated in-line to holographic film.  Both the design and the technical aspects of this film create a package that is as compelling to look at as the candy inside is to eat.

Founded in 1956 and headquartered in Atlanta, GA, USA, Printpack is a privately-held manufacturer of flexible and specialty rigid packaging.  Employing 4,220 associates worldwide, the company operates 28 manufacturing facilities in the United States, Mexico, the United Kingdom, Poland and China.