Del Monte Foods Fruit Chillers
November 29, 2011
Challenges Addressed:
Winning at the Shelf
Improving the Consumer Experience
Background & Printpack Solution: Del Monte’s original launch of this product was in a Printpack Rigid Plastics Division cup. It is still sold in the cup, but Del Monte wanted to increase market share with a kid friendly, easy open package that is easy to handle. Once a co-packer was identified, Printpack worked with Del Monte, the co-packer and the machine manufacturer to be able to fill this product into an easy open stick pack.
Result:
- Successful product launch of two flavors. Two more flavors launched subsequently.
- Easy to open, easy to handle kid friendly package
Del Monte Fruit Chillers in easy open stick packs