Ocean Spray 100 Calorie Craisins Showpack® Bag

April 9, 2012

Challenges Addressed:

Winning at the Shelf
Improving the Consumer Experience

Background & Printpack Solution: Printpack’s customer needed a stand-up pouch with outstanding shelf impact, very good stability, and options for product visibility. The Showpack® delivered on all of these requirements. The unique ability to incorporate clear side panels into the Showpack® bag allows the customer to present high-impact, opaque graphics on the front panel (with or without metalized film), while at the same time providing clear side panels so that consumers can see the quality product inside (and how much is left at home). A tear notch feature is provided for easy-open. Primary wrap for the inner 1oz. packs utilizes a high barrier Printpack lamination which runs on high-speed VF/F/S equipment.

Result:

• Successful product launch
• Increased sales

Craisins Success Story Download