Re-Seal It® Maple Leaf
November 29, 2011
Challenges Addressed:
Improving the Consumer Experience
Winning at the Shelf
Background & Printpack Solution: Maple Leaf has the largest meat processing application in Canada. Their brands are marketed in large retail stores in Canada. Maple Leaf was using traditional style deli meat packaging. There was a need to improve the end user experience, to differentiate the packaging, and protect the original quality of product. Printpack was able to meet these needs with Re-Seal It. Re-Seal It is a patented technology developed by MacFarlane Labels Ltd of Sweden. Applied to flexible substrates, the Re-Seal It label provides an innovative easy open peel with exceptional barrier certified by the FDA/USDA for meat and related thermoform packaging applications.
Key benefits to the Re-Seal It system:
- Easier opening & access to product
- Retains excellent original quality of product
- Runs at optimum speeds on packaging lines
- Low material waste on packaging lines
- Works with flexible or semi-rigid bottom webs
- Tamper evident feature available
Result:
- An improved customer experience.
- Customer achieved product differentiation on the shelves.
- Increased market share.
Maple Leaf Re-Seal It Success Story Download