Swedish Match White Owl Blunt Cigars
November 29, 2011
Challenges Addressed:
Product Protection & Preservation
Improving the Consumer Experience
Winning at the Shelf
Background & Printpack Solution: The totally new Foil Fresh2™ film for single stick cigars replaced the clear cello-type packaging delivering an upscale, premium look at retail while at the same time protecting the product from moisture loss. The innovative, high barrier material helps to maintain day-one cigar freshness for an extended period of time. Consumers now can enjoy a better tasting product because freshness is preserved.
Result:
- Increased Sales through market share gain
- Increased distribution
Swedish Match White Owl Cigars Success Story Download