Printpack.Inc

What We Do

What We Do

Swedish Match White Owl Blunt Cigars

November 29, 2011


Swedish Match White Owl cigars wrapped in Foil Fresh2™ moisture barrier film

Challenges Addressed:

Product Protection & Preservation
Improving the Consumer Experience
Winning at the Shelf

Background & Printpack Solution: The totally new Foil Fresh2™ film for single stick cigars replaced the clear cello-type packaging delivering an upscale, premium look at retail while at the same time protecting the product from moisture loss. The innovative, high barrier material helps to maintain day-one cigar freshness for an extended period of time. Consumers now can enjoy a better tasting product because freshness is preserved.

Result:

  • Increased Sales through market share gain
  • Increased distribution


Swedish Match White Owl Cigars Success Story Download

Highlights

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