March 10, 2022
Printpack’s innovation process helps brands recognize and resolve critical problems and capitalize on opportunities. With innovation, brands can drive progress and achieve a competitive advantage in an ever-changing market. We identify packaging solutions that elevate your brand, benefit consumers and promote sustainable practices.
Printpack develops innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity in the minds of consumers and help brand owners optimize speed-to-market strategies. Packaging innovation plays a critical role in influencing the way consumers value, choose, and use products.
From Collaborative Ideation to Scale Up
Our front-end innovation starts by defining the problem for which we are solving.
Next, explore and research the issue to better define the goal. Using consumer insights and market data, we form actionable problems.
Generate potential solutions with our Launchpad Innovation Process.
Concept refinement, prototyping, and testing.
Concept Communication. Printpack Technical Resources. Scale up and launch
Ideate: Launchpad Innovation
Printpack’s Launchpad Innovation sessions are a series of guided divergent and convergent thinking exercises to garner new ideas. Work with experts in marketing, product development and technical to combine and build on other’s ideas.
Printpack hosts in-person and virtual innovation sessions with customers to develop innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity and help customers optimize speed-to-market strategies. Packaging innovation plays a critical role in influencing the way consumers value, choose, and use products.
Printpack Digital capabilities are well suited for testing new concepts, new package designs, new graphics, sustainability projects, and to support consumer and market tests needed before a new product launch.
The Printpack Team is ready to help with innovation projects and ready to help concepts scale as new products move through the development pipeline. Bring concepts to life with digital while lowering risk.
Meet Our Innovations Team
Innovative Experience Design Manager
Kirsten facilitates customer facing innovation sessions for broad ideation. She creates original renderings and sketches to showcase new ideas.
Senior Market Development Manager
Bill leads commercial strategies and market development efforts for Pet Care packaging, Metalizing and Digital Printing.
Senior Product Stewardship Engineer
Christina is a member of the Office of Sustainability focused on films across the sustainable platforms, PCR film development, and advanced recycling. She has a passion for problem-solving and a background in developing innovative, practical solutions for manufacturing within the sustainability space across various industries.
Director, National Accounts
Michelle leads a team of Product Development Engineers that services one of Printpack’s largest and most diverse customers. Their activities cover a product portfolio spanning seven unique markets. Michelle is passionate about applying “design thinking” principles to solve problems in new ways. She has a background in long-term innovation across multiple industries in the polymer science space and enjoys leveraging adjacent technologies to drive consumer engagement.
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