BIODIVERISTY – MOVING BEYOND “PLANT-BASED”
We have seen plant-based foods evolve from a fad to a trend to perhaps now even a revolution. The plant-based foods retail market value reached $5B in 2019, notching an 11.4% sales dollar gain. For comparison, total retail food gained 2.2% in 2019. Brands are investing in R&D in hopes of capitalizing on that growth; 2019 alone saw over 170 plant protein-based food and drink patents published (Mintel. Patent watch: next-gen plant protein ingredients. March 2020).
Plant-based is less polarizing than “vegan” or “vegetarian” and has piqued the interest of a curious, mainstream audience, paving the way for today’s evolving Flexitarian consumers. This fast-growing group of consumers are looking beyond soy and pea protein and seeking out foods that support Biodiversity.
Today 75% of the world’s food stems from 12 plant species and 5 animal species. Heavy reliance on so few sources creates strains on critical foods supplies. Mindful consumers are conscious about the impact their food choices have on the world, and 46% of adults in the US agree that environmental responsibility is an important factor in their food choices (Mintel Insights. The superfoods of the future. October 2018). It is why most consumers are concerned about the effects of overfishing and are ready to switch preferred fish types to help the ecosystem. This concern for animal welfare and agrodiversity has consumers seeking out and trialing more unconventional foods than ever before.
As researchers begin taking their work out of the laboratory and brands move those innovations into retail channels for consumer consumption, look for a packaging partner who can respond to the nuanced needs of engineered foods. Packaging needs to protect the sensory qualities (taste, texture, smell) and nutritional attributes of these foods. Keep in mind taste is the number one purchasing driver in these categories. If the packaging fails your product, repeat purchases may be at risk.
Along with superior product protection, your packaging partner must offer flexibility to support your market testing, scale-up, and launch. Printpack is a leader in both films and lamination technologies to protect your product and offers a network of manufacturing operations to support all stages of your go-to-market strategy.
Be on the lookout for: New processing technologies, scale, automation
Key packaging implications: Automation, product protection, recognizable and familiar, easy open
Markets to watch: Frozen Foods, Ready to Eat Meals, Baby Food, Salty Snacks, Meat