The Flexible Packaging Association (FPA) awarded Printpack four Flexible Packaging Awards.
Printpack received a Gold Award for Shelf Impact on the HerSHEy’s Bar. The Celebrate HerSHEy’s bar was created for International Women’s Day by Hershey as a form of unique media to support an initiative important to the company and their consumers – honoring the women in their lives. With a clever graphic tweak to this iconic brand, the Celebrate HerSHEy’s bar resulted in considerable earned media with hundreds of posts, reposts, and likes on social media platforms. In addition, the story was covered by local and national news outlets for additional earned media.
Printpack also won a Silver Award for Shelf Impact for Doritos Solid Black. As part of their new multi-pronged initiative to supply resources and a platform for Black Changemakers, Frito Lay created the SOLID BLACK Dorito’s packages. The SOLID BLACK packages instantly capture the boldness of the brand and the Changemakers with their eye-catching, vibrant colors on a black background. The stunning package artwork was created by Baltimore artist Megan Lewis. By using the packaging in a campaign for social justice, the bag becomes not just a package, but an ambassador for the cause.
Printpack took home two awards for Off the Eaten Path. One Gold Award for Sustainability and one Silver Award for Packaging Excellence. The new Off The Eaten Path industrially compostable package offers environmentally conscious consumers another option towards a more sustainable packaging circular economy. The innovative structure combines a number of product, process, and graphical enhancements embodied within the new package and design. These include, first and foremost, a fully certified industrial compostable biobased package. Additional enhancements include proprietary sound dampening technology for rigid biobased materials, eye-catching clear and concise “Compostable” messaging, and a consumer interactive QR code providing details on composting options.
Mark Brogan, Senior Director of Marketing at Printpack said, “It is always exciting for Printpack when collaborations with our customers turn out award-winning packaging. We are honored and thrilled to receive such high-profile recognition for these packages. We look forward to continued partnership with these innovative companies.”