On Wednesday, March 29, the Flexible Packaging Association (FPA) awarded Printpack two Flexible Packaging Awards.
Printpack received a Gold Award for Shelf Impact for the Cadbury Caramello Miniatures Stand-up Pouch. In an effort to improve the shelf appearance of this product, Cadbury went from a gloss finish to a luxurious matte finish design. The new Cadbury Caramello pouch is a high-quality, rotogravure printed package. The graphics are printed with 9 colors. The unique matte/metallic appearance of this pouch is achieved by contrasting transparent and opaque inks. Once open, the consumer discovers that the candy wrappers inside were given a similar upgrade.
Printpack also won a Gold Award for Printing for the Vualá Sorpresa Bold package. Vualá Sorpresa has many different flavors and packages. Printed at Printpack’s Querétaro, Mexico location, this extra-special limited edition features a secret surprise. In addition to outstanding high-definition printing of the product, the package hides a golden interior. This offers the consumer a delightfully different experience when opening the package as a golden glow emanates from the inside.
Alisha Blake, Director of Marketing Communications at Printpack said, “We are thrilled to receive these FPA awards for shelf impact and excellent printing. Our team has worked tirelessly to push the boundaries of packaging design and to deliver exceptional quality to our customers. This recognition highlights our commitment to driving innovation and providing the best possible packaging solutions.”
Printpack is a leading manufacturer of flexible and specialty rigid packaging with over 60 years of experience helping brands improve retail visibility, heighten brand awareness, and capture market share. Printpack combines unique insights into consumer preference with advanced technological capabilities to convert packaging concepts into reality. Headquartered in Atlanta, GA, Printpack is a privately held company that believes cooperation and integrity result in innovation. To learn more, please call (404) 460-7000 or visit printpack.com.