Push Your Limits with Digital

Elevate your brand with our digital printing capabilities designed specific for your product. Stand out on the shelf and partner with us.

With Digital Printing, Everyone Wins

Digital printing gives you the ability to innovate, test, and respond to market demands faster than ever before—turning packaging into a competitive advantage.

The flexibility and customization capabilities enable you to create personalized packaging, enable interactive experiences, and make last-minute design changes without costly reprints. Digital printing allows you to test market response before committing to large print runs and gather consumer feedback to refine designs quickly.

Digital printing proves cost-effective for innovation since it’s perfect for new product launches with uncertain demand, requires no minimum order quantities or plate costs, and allows you to trial small batches before scaling to traditional printing methods.

Elevated Customer Experience

Push the limit with more engaging packaging for promotions, seasonal products, and limited editions. Then, for additional reach, integrate them with your brand’s social media and e-commerce campaigns.

Personalization is one of today’s top trends. That’s why we offer several options for personalized, customized packages that “pop” on shelf.

Boost Your Brand’s Packaging with Unique Features

Hologram 3-D

Using standard ink and equipment, Fathom Optic software creates next-level optically-varying features with the illusion of motion and depth much like a hologram. Designed to stand out on a crowded shelf, this premium package with motion effects gives consumers a truly mesmerizing and interactive experience. Printpack is the first packaging company to offer this technology on a wide web press.

Mosaic

Automatically creates unique designs based on seed art resulting in a unique pattern for every impression. There can be one or multiple patterns for a SKU. The pattern can be bold or subtle based on the brand graphics. Patterns can be placed in areas of choice on each graphic.

Sequence & Random

Arrange different graphics variations of the same SKU in a sequence or random pattern for interest on shelf and to reduce complexity when filling and packing.

Variable Data

Text, graphics, and images can be changed for each impression. This includes alphanumeric and QR codes.

Registered Coatings

Coatings like matte OPV (overprint varnish) and cold seal can be applied in register to the graphics for visual appeal or functionality.

Experienced Graphics & Prepress

Keep your brand current with timely and relevant packaging for new products, seasonal, calendar, and event-based promotions, and limited editions. Our experienced team provides graphics and packaging design expertise along with prepress services for quick and flawless execution.

Advanced Features

Printpack Digital offers many substrates for both food and non-food packaging. In addition, we have a wide range of value-added features to meet your needs. Partner with Printpack for:

Heat seal or cold seal applications
Clear barrier film
Multiple closure options, including Reseal-it
Matte overprint varnishes registered to print
Sustainable films

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Advanced Color Management

Get the attention your brand deserves with advanced color management. Printpack provides digital printing solutions that align with your color needs including:

Precise color match on multiple substrates
Graphics development for early stage projects
Rapid press proofs

Agility And The Ability To Scale

Brands that take an agile, test and learn approach to changing packaging graphics and/or formats when launching new products and SKUs will benefit from the flexibility of digital printing. Printpack is ready to help customers refine their concepts and meet aggressive timelines for new product launches, sales samples, and promotions.

The unlimited variations and low order quantities offered by digital printing allow a brand to quickly learn what works best in the marketplace before going ‘all in’. As product volume grows, Printpack can help customers scale to conventional printing. We make it easy by minimizing disruptions when moving from digital to flexography.

Best-In-Class Customer Service
Reliability
Proactivity
Scale Up
Market Insights
Sustainability
Speed and Agility
World-Class Supply Chain Expertise
Packaging Innovation
Continuous Excellence

Why Our Customers Love Printpack

“Everyone was respectful and patient, and they communicated and taught until we knew, and we could sell it.”

— Printpack Snack Customer

“They’re very high quality, they’re very capable and they have a fantastic Innovation Center. They’re on the leading edge.”

— Printpack Fresh Produce Customer

“Printpack is one of the few suppliers that have actual representatives that are onsite with them, which speaks to the strategic aspect of their relationship.”

— Printpack Pet Care Customer

“After that first order Printpack got 100% of our business. There were some who questioned that, but when good business relationships come along you keep them intact. It was like one big family. We got in plenty of jams, and Printpack got us out.”