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Sustainable Opportunities for Pet Food Packaging
Did you know nearly 67% of the households in the US own a pet? Of those pets, 63 million are dogs, representing the largest segment of the pet population, and this number is expected to grow in the coming years given the rise in pet ownership. From the pet food packaging perspective, there are several consumer trends that manufacturers and brands should consider when bringing products to market.
The megatrend is pet humanization.
Brand owners ultimately need to establish an emotional connection with their consumers.
- Consumers want the best products they can afford for their best friends – in other words, they are going to buy premium products.
- Brands should consider innovation overall consumer experience — from exploring and buying to storing, using, and discarding the packaging.
- Consumers will do the right thing for the environment — whatever they perceive that to be.
Manufacturers and Brands Should Consider the Following Opportunities
How to stand out from the competition?
Package to win not only at the shelf but at home by enhancing the consumer’s experience through ease of use. It is not just food, it’s an opportunity to have fun, treat your pet, and strengthen your bond.
How to deliver the brand promise and exceed consumer expectations?
Proven package design provides excellent product protection and guarantees safety and freshness.
How to keep costs under control?
Consider not only package unit cost, but the cost of the entire supply chain. Premium packaging is not only for the consumer:
- Optimal performance during the production process increases overall efficiency and throughput
- Best-in-class packaging is supported by premium services to optimize your supply chain
Pet food packaging opportunities for a growing market
Premiumization
$30B market that is expected to grow 13% to $33.5B by 2025
Continued Teleworking
Expectations to spend more time with their pets even after pandemic
Treat Market Growth
Treating behavior is changing with stronger emotional bonds
eCommerce
Online sales grew during pandemic, not returning to pre-Covid levels
Functional Health
Greater awareness around health; more brand specialization expected
Sustainability
Consumers more concerned about sustainability, open to pay premium
Premium packaging is more than just appearance.
It takes into consideration the overall consumer experience while providing excellent product protection to guarantee safety and freshness. Beyond the consumer, pet food packaging is designed for optimal performance during the production process, increasing overall efficiency and throughput.
As we design more sustainable packaging, we must be aware of the sustainability goals and requirements that are being expected by brands and consumers. There are a variety of sustainable technologies targeting different goals, such as reduced raw material consumption, reduced emissions, and recyclability. For successful packaging, we must utilize the best sustainable technology that aligns with the sustainability goals. To learn more about sustainability offerings, please visit our Printpack Preserve™ portfolio.
