In 2024, expect an era of heightened awareness and evolving lifestyles. As health, sustainability, convenience, and technology take center stage, the correlation between consumer trends and packaging is becoming increasingly pronounced. Find out how your brand can be guided by insights and gear up to take part in the new year’s trends.
With Holiday packaging filling the retail aisles, the upcoming season presents a unique opportunity for brands to experiment with sustainable packaging. Top food markets such as confectionery, snack bars, salty snacks can take advantage of sustainable packaging for the holiday season.
Research and consumer behavior indicate that well-crafted back to school packaging can create lasting impressions, encourage children's preferences, and sway parents' choices. An appealing unboxing experience can make children excited about using or consuming a product and contribute to a positive brand perception. Read about our four ideas that your brand can implement to optimize kids’ food packaging and boost sales for the school year.
With the development of artificial intelligence, the packaging industry will undoubtedly experience improvements in efficiency, sustainability, and methodology. Explore the top uses (and limitations) of AI for packaging within packaging design trends, smart packaging, supply chain optimization, data management and more. Read more by clicking the button below.
Printpack has partnered with Fathom Optics, a ventured-back company that provides software and services for producers to securely create next-level optically-varying features, using standard ink and equipment, on existing presses to develop the first hologram-like 3D pouch on a wide web flexographic press. Learn more in our latest press release!
Before choosing a packaging type to use for your product, it's crucial to understand its advantages and its impact on both product integrity and consumer perceptions. Learn about the top three packaging formats that dominate the industry by reducing costs, supporting sustainability, and maintaining product quality while also considering elements of custom packaging.
Brands that support worthy initiatives are at the forefront of limit-edition packaging product purchases. Historically, packaging design ideas have been a great catalyst for effectively articulating a brand's purpose and social causes; all the while shaping memorable experiences for consumers.
The Flexible Packaging Association (FPA) awarded Printpack four Flexible Packaging Awards. Printpack received a Gold Award for Shelf Impact on the HerSHEy’s Bar. The Celebrate HerSHEy’s bar was created for
Printpack, a leading supplier of flexible and specialty rigid packaging, announces its investment in an additional digital press. The digital press complements the conventional printing business by providing brand managers with the ability to test and be creative with flexible packaging products.
