2024 Consumer & Packaging Trends Report

In 2024, expect an era of heightened awareness and evolving lifestyles. As health, sustainability, convenience, and technology take center stage, the correlation between consumer trends and packaging is becoming increasingly pronounced. Find out how your brand can be guided by insights and gear up to take part in the new year’s trends.

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Wrapped in Green: Using Limited Edition Holiday Packaging to Test Sustainable Structures

With Holiday packaging filling the retail aisles, the upcoming season presents a unique opportunity for brands to experiment with sustainable packaging. Top food markets such as confectionery, snack bars, salty snacks can take advantage of sustainable packaging for the holiday season.

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Secure Your Brand’s Spot in Today’s Back to School Lunchbox

Research and consumer behavior indicate that well-crafted back to school packaging can create lasting impressions, encourage children's preferences, and sway parents' choices. An appealing unboxing experience can make children excited about using or consuming a product and contribute to a positive brand perception. Read about our four ideas that your brand can implement to optimize kids’ food packaging and boost sales for the school year.

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How Artificial Intelligence Can (and Can’t) Help Shape the Future of the Packaging Industry

With the development of artificial intelligence, the packaging industry will undoubtedly experience improvements in efficiency, sustainability, and methodology. Explore the top uses (and limitations) of AI for packaging within packaging design trends, smart packaging, supply chain optimization, data management and more. Read more by clicking the button below.

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Designing Food Packaging for the Modern Consumer’s Kitchen

While standing out on the retail shelf has typically been the starting point for packaging design, the focus is shifting to standing out in the kitchen – post-purchase. Brands are working to improve the shelf appeal of pantry products so consumers can better use them while avoiding expiration and waste. Whether in the fridge, in the pantry, or in the freezer, today’s kitchen-friendly packaging design plays an essential role in the consumer's decision-making process. Learn more by clicking the button below.

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Printpack Wins Two Gold Flexible Packaging Awards

We are pleased to announce that we have been awarded TWO Flexible Packaging Association Awards of 2023! The Cadbury® Caramello Miniatures stand-up pouch received a Gold Award for Shelf Impact and Vualá Sorpresa Bold won a Gold Award for Printing. Read more by clicking on the button below.

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Beyond Your Typical Field Service Team: the Printpack Difference

Field Service experts are a necessity for efficient packaging operations. Learn how our traveling team of field service experts boost leading packaging brands' operations in becoming more efficient and sustainable in order to produce the highest quality packaging possible.

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The Evolution of Packaging Materials

Beginning with simple containers for transporting food, packaging has come a long way to enhance our everyday lives. Find out how history offers a fascinating look at who created the inventions we still use today and how innovations in design have shaped consumer choices.

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Berry Global and Printpack Collaborate for Sustainable Flexible Packaging

Together, we introduce the Preserve™ PE PCR recyclable polyethylene (PE) pouch and Berry Global's Entour™ sealant film. This structure paves the way to further improving recyclability, decreasing virgin plastic use, and more.

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Printpack Produces the First Hologram Pouch Using Fathom Software

Printpack has partnered with Fathom Optics, a ventured-back company that provides software and services for producers to securely create next-level optically-varying features, using standard ink and equipment, on existing presses to develop the first hologram-like 3D pouch on a wide web flexographic press. Learn more in our latest press release!

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