Why PE Stand-Up Pouches Are Shaping the Future of Pet Treats Packaging

As sustainability and performance become top priorities for pet care brands, packaging innovation is stepping up. One standout solution? Recyclable Polyethylene (PE) stand-up pouches—designed to meet both consumer expectations and production demands, and designed for recyclability in the Store Drop-off recycling stream. 

Recyclable PE stand-up pouches are increasingly common in the pet care sector, particularly for treats and snacks. Over the last year, 11 new recyclable PE pet food packages have been launched, with 7 of those in stand-up formats.¹ This growth reflects both functional and environmental considerations that continue to shape pet brands’ packaging choices. 

Why PE Pouches Are a No-Brainer 

Printpack’s Recyclable PE pouches offer the perfect trifecta: superior barrier protection, heat resistance, and recyclability. For pet treats, moisture & oxygen control is essential to maintain freshness and texture. The PRESERVE™ PE Barrier Pouches use a heat-resistant PE film with moisture and oxygen barrier options that support extended product shelf life and are compatible with high-speed filling lines.  

These solutions are engineered for products up to 48 oz and compatible with reclose zipper applications. This ensures freshness for consumers and efficiency for production teams—making it a win-win across the value chain.  

Solving Zipper Crush: A Common Recyclable PE Packaging Pain Point 

When forming a pouch, zipper crush refers to the ease with which the zipper flattens to become part of the seal area. If a pouch does not have enough heat resistance, the zipper area will begin to deform and burn before a leak-free seal is achieved. This issue is magnified with PE pouches which usually have less heat resistance than multi-material laminations. Printpack’s PE pouch is specifically designed to provide a wide seal window where customers can achieve pleasing seal appearance and no leakers. 

The Proof is in Production Performance 

In Printpack’s trials across multiple HFFS SUP machines , the pouch consistently demonstrated superior sealing reliability when compared to other recyclable PE pouches. Its heat-resistant print web allows for a wider seal window than typical mono-material pouches, not only enhancing product integrity but also streamlining operations—making it a strategic choice for brands focused on quality and efficiency. 

What Shoppers Want: Sustainability 

Recyclable PE construction supports recyclability, aligning with shifting consumer expectations: 

• 56% of pet owners wish pet food packaging was easier to recycle.¹ 

• 67% of pet owners aged 18 – 34 say they prefer brands that limit environmental impact.¹ 

• In 2024, 15% of new pet food launches highlighted “environmentally friendly package” claims, while 13% specifically referenced recyclability.¹ 

As pet care brands balance these buyer demands with performance, Recyclable PE stand-up pouches offer a solution that meets barrier and production needs, addresses common functional issues like zipper crush, and supports the industry’s shift toward more recyclable packaging.  

Ready to elevate your pet care packaging? 

Printpack’s Recyclable PE stand-up pouches are designed to meet the evolving demands of both consumers and manufacturers—delivering sustainability, durability, and production efficiency. Whether you’re launching a new product or upgrading your current packaging, our team is here to help you find the right solution. 

Curious how Recyclable PE pouches could work for your brand? Our experts are ready to help you explore the possibilities. 

Source 

¹ Mintel. US Pet Food Market Report 2024. Retrieved from Mintel Store